David E. Maxwell's Information
Christian, Funk, Jazz
I am a Independent Artist/Producer who
loves God with all my heart. I believe
that God's gift to us is life, and
what we do with that life, is our gift
back to Him.
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Are You Promoting Your Music
Promotion, possibly a musician's worse enemy? I
say this because it's the part most people get
wrong, intentionally or not. I've seen people take
time to record the perfect CD, pay to have an
excellent cover done, get it into shops worldwide,
then just sit down and wait for their CD to sell.
But it hardly does. Why? BECAUSE THEY HARDLY
PROMOTED IT!! You can't just expect people to walk
into a record shop and buy your music, you have to
let people know it's there and give them a good
reason to buy it!
Now I know you may not have yourself down as a
sales person. And that's OK, most musicians don't.
But I'll tell you now, without including some form
of promotion in your campaigns, your music won't
get very far.
So how much promotion do you need to do for a
successful release? Well, that would depend on the
size and type of the project. One thing's for sure
though, you should be promoting your release
between 2 and 4 week prior to the release date.
You start out mentioning it without too many
details, then as the date gets closer give more
details and making a bigger deal out of it.
Creating anticipation is a great way to pre sell
your music, and if done correctly will mean that a
nice portion of your sells should come within the
Once you've released your CD, you should carry on
promoting and spend all your time on it. Where
possible you should be doing radio appearances,
live shows, interviews, online promotion,
flyering, and anything else you can fit in. Simply
writing a one off post on a music forum won't get
you the amount of sales you'll need to even cover
the cost of making your music, so think bigger.
Even a one off advert in a popular magazine often
isn't enough, people react better to buying when
they've seen your promotion in a few places and
are more curious about your product. That means
for the next month or more after your release you
need to be EVERYWHERE your customers turn!
Please don't make the mistake of under promoting
your music, if you're going to put the effort in
to recording and releasing your music, the least
you could do is let it reach it's full potential.
To your success.
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